Entering the import business in Pakistan can be lucrative, but most newcomers become prey to avoidable pitfalls that may result in delayed costs, penalties, and even seizure of shipment. Most of these common mistakes and errors are due to unfamiliarity with customs process, insufficient documentation, and underestimation of unseen expenses like duties, freight, and port fees.
As a new importer, one small error can lead to costly delays, customs fines, or even shipment loss. At Faraz and Brothers, we’ve helped hundreds of first-time importers navigate this complex journey—and we’ve noticed many make the same critical common mistakes.
Choosing the wrong clearing or forwarding agent is another one of the common mistakes that can result in miscommunication and clearance issues. Additionally, new importers frequently ignore product-specific regulations, such as requirements for used machinery or restricted goods, which can complicate the import process further. At Faraz and Brothers, we specialize in helping new importers avoid these common mistakes by offering expert customs clearance, duty calculation, and logistics support. With the right guidance, you can avoid pitfalls and ensure a smooth, stress-free import experience—from documentation to final delivery.
Here’s how you can sidestep the most typical importing errors in Pakistan and have a seamless supply chain process.
1. Ignoring Registration with PSW & WeBOC
New importers often make the common mistake of overlooking compulsory registration with Pakistan Single Window (PSW) and WeBOC (Web-Based One Customs). The two portals are where customs clearance, duty payment, and monitoring your shipments occur.
How to Avoid:
Early registration at psw.gov.pk
Link NTN (National Tax Number) and STRN (Sales Tax Registration Number)
Create a Trader Profile
2. Incomplete or Incorrect Import Documentation
Faulty documentation is one of the most frequent reasons for clearance delay. These are some of the mistakes included:
Incorrect HS Codes
Incomplete or unclear packing list
Incorrect invoice values
Incomplete Bill of Lading, Certificate of Origin, or LC documents
These mistakes can lead to customs audits, penalties, or seizure of the shipment.
How to Avoid:
Use a customs documentation checklist
Engage a licensed clearing agent to examine and forward your documents in the correct manner
3. Overlooking Hidden Expenses and Duty Computation
New importers tend to undervalue the overall cost of importing, paying attention only to the price of the product. Actual import costs are as follows:
- Customs duty & taxes
- Freight & cargo handling charges
- Port demurrage & storage fees
- Clearing agent & freight forwarder charges
Budget blowups and stranded consignments at the port can be the outcome.
How to Avoid:
Ask for a total landed cost quote before you purchase
Utilize duty calculators or your clearing agent
Ask for a clear freight and customs quote
4. Selecting the Wrong Customs or Forwarding Agent
Employing an inexperienced or unregistered agent is a recipe for delays, bad communication, and even legal complications. Some agents misfile entries, provide vague feedback, or go AWOL in emergency situations.
How to Avoid:
Select a registered customs broker in Pakistan
Check their experience in industrial, building, or machinery imports
Request client referrals or case studies
5. Not Familiar with Import Regulations for Specific Goods
Various products have various regulations. For instance, second-hand equipment, farm equipment, or medical devices might need:
Pre-shipment inspection (PSI)
Environmental or quarantine clearances
SRO compliance or import permits
How to Avoid:
Check FBR import regulations
Check whether your product requires special NOC, certificates, or licenses
Speak with a seasoned logistics expert
Don’t Learn the Hard Way—Seek Expert Assistance from Faraz and Brothers
We assist new importers in Pakistan with full-service end-to-end assistance:
- PSW & WeBOC Registration
- Review of Import Documentation
- HS Code Classification & Duty Estimation
- Customs Clearance (Islamabad Dry Port, Karachi Port & others)
- Freight Forwarding (Air, Sea & Land)
- Inland Logistics & Warehouse Delivery
Representing Importers Of:
Rawalpindi/Islamabad
Taxila
Wah Cantt
All Industrial & Commercial Areas of Pakistan
We Deal Imports Of:
Construction Machinery
Agricultural Equipment
Industrial Tools
Consumer Goods
Let’s Make Your First Import Trouble-Free
At Faraz and Brothers, we specialize in making your first importing experience smooth, secure, and stress-free. From PSW and WeBOC registration to accurate documentation, customs clearance, and final delivery, we guide you every step of the way. Our expert team helps you avoid common delays, unexpected duties, and compliance issues that many new importers face. Whether you’re bringing in construction machinery, industrial tools, or consumer goods, we ensure everything is handled with precision and care. With transparent pricing, real-time updates, and a proven track record, we take the complexity out of importing—so you can focus on growing your business. Let’s make your first import trouble-free and successful from day one.
Call/WhatsApp: +92 332 1000028
Visit: farazandbrothers.com
